Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
21 Comments
Itís difficult to find well-informed people in this particular subject, but you sound like you know what youíre talking about! Thanks
Everything is very open with a precise clarification of the challenges. It was definitely informative. Your site is useful. Thanks for sharing!
Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any helpful hints for newbie blog writers? I’d really appreciate it.
Your humor made this topic so engaging! For further reading, click here: DISCOVER MORE. Looking forward to the discussion!
Yay google is my queen aided me to find this outstanding internet site! .
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
What’s Going down i’m new to this, I stumbled upon this I’ve found It positively helpful and it has aided me out loads. I hope to give a contribution & help other customers like its aided me. Great job.
It’s arduous to search out knowledgeable people on this subject, however you sound like you understand what you’re talking about! Thanks
Nice post. I used to be checking continuously this weblog and I am impressed! Very useful information specially the final part 🙂 I handle such info a lot. I used to be seeking this certain info for a long time. Thanks and good luck.
Nice post. I was checking continuously this blog and I’m impressed! Extremely useful info specially the last part 🙂 I care for such information much. I was looking for this particular information for a long time. Thank you and best of luck.
Hello. Great job. I did not imagine this. This is a great story. Thanks!
I got what you mean , appreciate it for posting.Woh I am thankful to find this website through google.
I have been exploring for a little bit for any high quality articles or weblog posts in this sort of house . Exploring in Yahoo I eventually stumbled upon this website. Studying this info So i?¦m satisfied to exhibit that I’ve a very good uncanny feeling I found out just what I needed. I so much certainly will make certain to don?¦t fail to remember this web site and provides it a look regularly.
I am glad to be one of several visitors on this great website (:, regards for posting.
What’s Happening i am new to this, I stumbled upon this I’ve found It positively helpful and it has helped me out loads. I am hoping to give a contribution & aid different customers like its helped me. Great job.
Real fantastic visual appeal on this internet site, I’d value it 10 10.
It is in point of fact a nice and useful piece of info. I am glad that you simply shared this useful info with us. Please stay us informed like this. Thanks for sharing.
Thank you for sharing with us, I conceive this website really stands out : D.
I feel that is one of the so much significant info for me. And i’m happy studying your article. But wanna observation on some basic issues, The website style is wonderful, the articles is really nice : D. Excellent task, cheers
I conceive you have noted some very interesting points, thankyou for the post.
Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.